Reseller web hosting gives you the opportunity to start your own hosting business with little capital. But like all potentially great opportunities, you only get out of reseller hosting what you put into it. The secret to success is good marketing.
Resellers who spend time on marketing inevitably use the same few ideas, including banner advertisements, pay-per-click, and search engine marketing. If you are doing the same things as your competitors, how can you ever stand out?
The most effective forms of reseller hosting marketing are the ones other resellers are ignoring. Let’s look at three ignored ways to market your reseller hosting business and why they are so effective.
Advertise your reseller hosting business offline
Web hosting resellers conduct their business on the Internet. Many resellers forget about the importance of more traditional offline marketing methods.
Online advertising is powerful, but your potential customers will be inundated with banners and graphics about web hosting. If you think about the way you navigate the Web yourself, you probably do not see the majority of ads on your screen.
Flyers, posters, and printed advertisements stand out. In addition, they can be a great way to give your new hosting company more authority, since people tend to trust print more than digital. You may have to invest more money into offline marketing than its online counterpart, but the results can be impressive.
Make cold approaches to your target market
Most resellers take a passive approach to getting new customers. They run advertisements or work on content, but never take proactive action to grab leads and turn them into business.
The idea of making direct approaches to people in your target market may seem intimidating, but a cold approach does not need to be a cold call. If you put together a list of people who may be interested in your services, you could send letters through the mail or emails online to tell them about what you can offer.
There are many customers out there who already have hosting, but are not completely satisfied. By taking the initiative to get in touch with potential customers, you can make it easier for them to switch providers.
Maximize the power of word-of-mouth advertising
Finally, the best web hosting resellers understand that every existing customer is an opportunity to win more business. There is nothing more powerful than word-of-mouth advertising, and if you can get all of your customers to tell a friend about your services, your customer base will double immediately.
What some hosting providers do not understand is that customers are busy people too – they need an incentive or motivation to refer a friend. Why not email your existing accounts to offer a discount for referrals? Offering discounts to your referrals is a simple way to encourage more word-of-mouth marketing, making it worthwhile for your customers, without significantly compromising your revenue.
With these three ignored types of marketing, you can make your web hosting business more unique, more visible, and more successful.
Reseller web hosting services from Hostek.com
Of course, even the best marketing in the world can only be successful if it draws attention to a valuable product or service. With a wide range of reseller hosting services, Hostek.com helps you deliver reliable, powerful, and flexible hosting services to your customers.
Hostek.com currently provides Linux, ASP.NET, ColdFusion, and Railo reseller hosting solutions. Customers can choose from tiered packages that offer the right hardware resources to meet their business scale.
Reseller hosting from Hostek.com also includes 24/7/365 technical support and a 99.99% network uptime guarantee.Reseller Hosting